OUR JOURNEY
Bridging the Gap in a Growing Industry
For years, we navigated the various segments of the e-bike world, listening closely to the people who power it. We noticed a consistent pattern: brands were constantly asking us, “Do you have a reliable e-bike model I can customize for my label?” At the same time, high-quality suppliers were reaching out, asking for help in finding reputable clients who truly understood their products.
We realized that the industry was missing a central bridge. We founded White Label Ebike to be that connection; a dedicated marketplace that simplifies procurement for brands and opens new doors for suppliers. By fostering these win-win partnerships, we are streamlining the path to sustainable urban mobility.
Tim Grootjans
Product Manager & Quality Lead
Tim brings years of hands-on experience in the development of E-bikes and a deep understanding of the technical evolution of the industry. As the Product Manager of White Label Ebike, Tim’s primary focus is product quality.
He oversees the curation of our offerings and leads the development of our newest models, ensuring that every e-bike on our platform meets the high standards our clients expect for their brands.


Yang Yang
Supply Manager & Production Lead
Yang Yang is a Sourcing and Purchasing Specialist with extensive experience across various global industries. At White Label Ebike, Yang Yang is the vital link between our partners, overseeing all communication and production.
She manages the delicate balance between supplier capabilities and client expectations, ensuring that production runs smoothly, deadlines are met, and sourcing remains affordable without ever compromising on the integrity of the build.
Our Journey So Far

